Lindsay, Stone & Briggs’ Brandworks University® Explores Persuasion Psychology
Madison, Wis.-Lindsay, Stone & Briggs' 20th annual Brandworks University®: The New Consumer Psychology Needed to Engage and Persuade in a Digital, Social and Mobile World will be held May 25-26, 2010 in Madison, Wis. The MBA-level conference will focus on how to jumpstart consumer spending with the latest insights and techniques from behavioral economics, message framing, data mining and predictive modeling.
The lineup of speakers will examine the above techniques, discussing which are most effective, why it's necessary to be well-versed in all approaches and when it's appropriate to marry them. Attendees will also learn how to apply these techniques in light of an ever-evolving communications technology landscape.
Speakers at the 2010 conference include Dan Ariely, noted behavioral economist and expert on consumer behaviors as well as author of Predictably Irrational: The Hidden Forces that Shape Our Decisions; Andreas Weigend, the chief scientist who drove sales by designing Amazon's data mining and predictive modeling techniques; Robert Cialdini, psychologist and the nation's leading expert on the scientifically-proven principles of influencing people to say "yes;" and Frank Luntz, the language expert called upon by Fortune 100 CEOs and politicians to research what words work hardest for a cause.
The lineup will also feature speakers from noteworthy brands, including:
• Nick Harris, Director of Consumer Segments & Services, Benjamin Moore & Co.
• Mark McGuire, President, Alice.com
• Simon Uwins, Chief Marketing Officer, Tesco's Fresh and Easy Neighborhood Markets
• Anssi Vanjoki, Executive Vice President of Markets, Nokia
For a full list of speakers, visit www.lsb.com/brandworks.
Marsha Lindsay, CEO of Lindsay, Stone & Briggs and founder of Brandworks University, advises top management, "The revolution you need to pay attention to is the revolution in consumer behavior." She says, "Therefore this year's conference will focus on how persuasive psychology techniques affect consumers' subconscious motivations and gravitation to certain products, services, brands and communities over others."
In addition to the two-day conference, Lindsay, Stone & Briggs is offering a pre-conference workshop on May 24th entitled, How to "Design" More Engaging, Persuasive Consumer Experiences at Every Touchpoint. Attendees will have an opportunity to learn about "design thinking" and its application to brand positioning, e-commerce sites, email and more. During the pre-conference, Vince Voron, Senior Industrial Design Director at Coca-Cola, will demonstrate how Coca-Cola leverages "design thinking" to amplify brand equities, consumer engagement and ROI.
Brandworks University is held annually in Madison, Wisconsin and is an invitation-only event limited to 400 registrants. Annually the conference attracts senior level marketers, advertising and research leaders from Fortune 100 companies around the country. The conference is a deeply researched and carefully curated learning experience, perfected over 20 years by the conference creator, Lindsay, Stone & Briggs. For more information, including a complete list of speakers and agenda, please visit www.lsb.com/brandworks.
###
Lindsay, Stone & Briggs is an advertising agency specializing in jumpstarting brands. We put brand-based consumer insights to work in traditional and digital media. Marketers from the Fortune 100 to strong regional brands hire LSB to tackle their toughest challenges because of our cutting-edge approach and effective solutions.
