LSB's Work for Jazz at 5 Honored with Two Gold Graphis Awards
Madison, Wis. – Lindsay, Stone & Briggs (LSB) recently won two Gold Graphis Awards for its work for Jazz at 5, Madison’s series of free outdoor jazz concerts. “Noodles” and “Kitchen,” part of LSB’s “Anyone Can Improvise” poster campaign for Jazz at 5, were also included in the Graphis Advertising Annual 2010, a collection of the best internationally produced advertising work of 2009.
“LSB is very proud to be represented in the Graphis Advertising Annual,” Bill Winchester, Creative Director, said. “The tough international competition makes the award even more meaningful. While most jazz posters have an illustration of a trumpet or a saxophone, we wanted to do something unexpected and we’re honored that Graphis chose to include our improvisation on the traditional jazz poster.”
The campaign proclaims “Anyone can improvise. But jazz musicians do it best.” Each poster features humorous improvisations, often with less-than-optimal results, illustrating that improvisation is best left to the professionals.
LSB has enjoyed a relationship with Jazz at 5 for over 10 years and donated the work for this campaign.
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Credits
Creative Director: Bill Winchester
Art Director: Matt Johanning
Copywriter: Lee Schmidt
Producer: Julie Herfel
Lindsay, Stone & Briggs is an advertising agency specializing in jumpstarting brands. We put brand-based consumer insights to work in traditional and digital media. Marketers from the Fortune 100 to strong regional brands hire LSB to tackle their toughest challenges because of our cutting-edge approach and effective solutions
Jazz at 5, completing its 16th season in 2009, has become a downtown Madison tradition. The series has consistently provided exceptional free concerts in a stunning locale - the 100 block of State Street, where State Street meets the Capitol Square.
Graphis, the international journal of visual communications founded in 1944, is known as the premier publication for graphic communications worldwide. To further recognize industry professionals in the design, advertising, and photography communities, Graphis introduced the Graphis Platinum and Gold Awards in 2007.
