The agency that jumpstarts brands with media neutral strategy and execution for many regional and global brands. (Advertising, Strategy, Design, Web Development, Web 1.0 and Web 2.0 strategy and tactics, analytics and ROI discipline.) The agency that jumpstarts brands with media neutral strategy and execution for many regional and global brands. (Advertising, Strategy, Design, Web Development, Web 1.0 and Web 2.0 strategy and tactics, analytics and ROI discipline.) The agency that jumpstarts brands with media neutral strategy and execution for many regional and global brands. (Advertising, Strategy, Design, Web Development, Web 1.0 and Web 2.0 strategy and tactics, analytics and ROI discipline.) The agency that jumpstarts brands with media neutral strategy and execution for many regional and global brands. (Advertising, Strategy, Design, Web Development, Web 1.0 and Web 2.0 strategy and tactics, analytics and ROI discipline.)

Lindsay, Stone & Briggs Adds Humor to Somber Insurance Advertising

MADISON, Wis. - Who says insurance has to be so serious? A print campaign for SECURA Insurance Companies targets independent insurance agents with a simple message: SECURA gives agents the advantage they need to achieve success.

The ads from Madison, Wisconsin-based Lindsay, Stone & Briggs are LSB's first work for SECURA, an Appleton, Wis.-based mutual property and casualty insurance company.

"We created metaphors that dramatize an advantage in fresh and humorous ways," said Bill Winchester, LSB's VP/Creative Director. "For instance, if you want a distinct advantage to increase your odds of a prison break you use a big scissors lift."

The three print executions are running in insurance trade publications.

"We were looking for a fresh way to communicate with independent agents," said Jean Van Den Brandt, SECURA Insurance Director of Marketing, "LSB's use of humor in these ads engages the reader and conveys a message that SECURA is a company that agents want to do business with."

Editor's note: High resolution images are available. Contact Chris Schellpfeffer or Amy Rohn at 608/251-7070.

Lindsay, Stone & Briggs is a marketing communications agency specializing in brand-based consumer insights and their strategic and creative application. Marketers from the Fortune 100 to strong regional brands hire LSB to tackle their toughest challenges because of our cutting-edge approach and effective solutions.

SECURA is a mutual property and casualty insurer known for exceptional service to agents and policyholders, and backed by more than a century of proven performance. SECURA is represented by nearly 400 independent agencies in Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, North Dakota, Pennsylvania and Wisconsin.

CREDITS:
Client: SECURA Insurance

Agency / Location: Lindsay, Stone & Briggs / Madison, Wis.

Agency Producer: Faith Williams
Copywriter: Lee Schmidt
Creative Director: Bill Winchester
Art Director: Mike Bass
Photography: Craig Perman and Vincent Dixon

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