The agency that jumpstarts brands with media neutral strategy and execution for many regional and global brands. (Advertising, Strategy, Design, Web Development, Web 1.0 and Web 2.0 strategy and tactics, analytics and ROI discipline.) The agency that jumpstarts brands with media neutral strategy and execution for many regional and global brands. (Advertising, Strategy, Design, Web Development, Web 1.0 and Web 2.0 strategy and tactics, analytics and ROI discipline.) The agency that jumpstarts brands with media neutral strategy and execution for many regional and global brands. (Advertising, Strategy, Design, Web Development, Web 1.0 and Web 2.0 strategy and tactics, analytics and ROI discipline.) The agency that jumpstarts brands with media neutral strategy and execution for many regional and global brands. (Advertising, Strategy, Design, Web Development, Web 1.0 and Web 2.0 strategy and tactics, analytics and ROI discipline.)

LSB's Marketing Campaign Wins Produce Marketing Award

MADISON, Wis. - Lindsay, Stone & Briggs' marketing campaign for Sunrise Growers has won a Marketing Excellence Award from Produce Business magazine.

The magazine honored the "Show Us Your Strawberry Smiles" campaign created by the Madison, Wis.-based agency for Sunrise Growers, a strawberry producer based in Placentia, California.

LSB created the campaign, featuring a photo contest, to help Sunrise Growers build consumer and retail excitement around the strawberry category during Sunrise's early growing season.  Consumers were encouraged to send in a photo and a description showing how strawberries make them smile.

Support for the contest included a microsite, on-pack advertising and an advertisement in Ladies' Home Journal. Sunrise Growers also partnered with CPG brands such as Reddi-wip during the promotional period for in-ad coupons promoting both products.

Contest entries exceeded expectations and Sunrise Growers' retail partners experienced strawberry sales increases of more than 40 percent during the campaign.

Lindsay, Stone & Briggs is an advertising agency specializing in jumpstarting brands. We put brand-based consumer insights to work in traditional and digital media. Marketers from the Fortune 100 to strong regional brands hire LSB to tackle their toughest challenges because of our cutting-edge approach and effective solutions.

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