The agency that jumpstarts brands with media neutral strategy and execution for many regional and global brands. (Advertising, Strategy, Design, Web Development, Web 1.0 and Web 2.0 strategy and tactics, analytics and ROI discipline.) The agency that jumpstarts brands with media neutral strategy and execution for many regional and global brands. (Advertising, Strategy, Design, Web Development, Web 1.0 and Web 2.0 strategy and tactics, analytics and ROI discipline.) The agency that jumpstarts brands with media neutral strategy and execution for many regional and global brands. (Advertising, Strategy, Design, Web Development, Web 1.0 and Web 2.0 strategy and tactics, analytics and ROI discipline.) The agency that jumpstarts brands with media neutral strategy and execution for many regional and global brands. (Advertising, Strategy, Design, Web Development, Web 1.0 and Web 2.0 strategy and tactics, analytics and ROI discipline.)

Innovative Print Campaign for Michael Best & Friedrich Bucks Traditional Law Firm Advertising

MADISON, Wis. - In a category where advertising campaigns tend to blend together and convey similar functional messages, Madison, Wis.-based Lindsay, Stone & Briggs delivered a campaign that stood out from the rest for Midwestern-based law firm Michael Best & Friedrich, LLP. 

"Michael Best takes an innovative approach to tackling their clients' legal challenges," said Bill Winchester, LSB's Creative Director. "So, we created a campaign featuring metaphors in which Michael Best is the essential instrument that allows their clients to achieve their business goals." 

The campaign features images of athletes missing a key piece of equipment, such as a rower without oars. Copy asks the reader to imagine a rower without the oars and describes how Michael Best's innovative thinking can be the "oars" a business needs to succeed. Other executions show a rock climber without a rope and a pole-vaulter without a pole (pictured below).

Lindsay, Stone & Briggs is an advertising agency specializing in jumpstarting brands. We put brand-based consumer insights to work in traditional and digital media. Marketers from the Fortune 100 to strong regional brands hire LSB to tackle their toughest challenges because of our cutting-edge approach and effective solutions. LSB is the originator and producer of Brandworks University.

Founded in 1848, Michael Best has earned its reputation as a leading Midwestern business law firm.  The firm has more than 250 attorneys in Milwaukee, Madison, Waukesha and Manitowoc, Wisconsin and Chicago, Illinois.

For high resolution color images of the print campaign, please contact Chris Schellpfeffer at cschell@lsb.com.


CREDITS:

Creative Director:          Bill Winchester
Art Director:                 Matt Johanning
Copywriter:                   Lee Schmidt
Producer:                     Julie Herfel

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