LSB Gives Jazz At Five A Boost
MADISON, Wis.- A
pro-bono campaign by Madison, Wisconsin-based Lindsay, Stone & Briggs (LSB)
for a free jazz concert series takes a different look at the hallmark of jazz:
improvisation.
The poster campaign for the winter Jazz at Five concert series, held in downtown
Madison, Wis.,
proclaims "Anyone can improvise. But jazz musicians do it best."
The visual features an ice fisherman taking a stab at improvising with less
than stellar results. The message: Improvisation is best left to the jazz
musicians.
For more than five years, LSB has provided pro-bono marketing services to the
local community group that organizes Jazz at Five.
Lindsay, Stone & Briggs is a
marketing communications agency specializing in brand-based consumer insights
and their strategic and creative application. Marketers from the Fortune 100 to
strong regional brand hire LSB to tackle their toughest challenges because of
the firm's cutting-edge approach and effective solutions.
CREDITS:
Client: Jazz at Five
Agency / Location: Lindsay, Stone & Briggs / Madison, Wis. USA
Copywriter: Lee Schmidt
Agency Producer: Julie Herfel
Creative Director: Bill Winchester
Photography: Craig Perman
Art Director: Matt Johanning
