Jockey International, Callisons Fine Foods and AlixPartners hire Lindsay, Stone & Briggs
MADISON, Wis. - Jockey
International, AlixPartners and Callisons Fine Foods have selected Madison,
Wisconsin-based agency Lindsay, Stone & Briggs (LSB) for strategic brand-based
marketing communications.
Jockey, the world's leading marketer of undergarments, based in Kenosha,
Wisconsin, tapped LSB to develop fresh competitive communications strategies
for its brand.
Seattle-based Callisons Fine Foods, a division of Callisons, Inc., the largest
provider of mint oil in the world, has hired LSB for advertising and public
relations to launch its new platform of consumer products under the brand name
Callisons Seasoned Skewers.
AlixPartners, the world's leading business consulting firm specializing in
turnaround and urgent, high-impact issues, based in Southfield, Michigan,
enlisted LSB to conduct an extensive brand strategy and communications planning
process.
"We couldn't be happier to welcome Jockey, Callisons and AlixPartners to our
client roster," said Marsha Lindsay, President and CEO of Lindsay, Stone &
Briggs.
Lindsay, Stone & Briggs is a
marketing communications agency specializing in brand-based consumer insights
and their strategic and creative application. Marketers from the Fortune 100 to
strong regional brands hire LSB to tackle their toughest challenges because of
our cutting-edge approach and effective solutions.
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