- While other firms started as ad agencies, LSB was born of an obsession with what motivates consumer decision-making; what triggers behavioral change. LSB was founded when a grad student at the University of Wisconsin-Madison decided to apply extensive research in the psychology of persuasion and behavioral economics to real-world business challenges. As a result, LSB brings a fresh perspective to the issues and opportunities surrounding a revitalization or launch.
- Thirty-three years of pioneering work has given us know how on what does and doesn’t make brands grow.It’s gotten the attention of the press from the New York Times to Ad Age and Investors Business Daily; allowed us to perfect what works and deliver exceptional results often against the odds.
- For the launch of a new-to-the-world category for Chiquita, LSB’s work was among the top ever tested by IPSOS/ASI for recall and intent to buy. And within 6 months of launch we delivered an ROI of 216%.
- Our turnaround for Myrtle Beach tourism delivered results that exceeded that of competitors up and down the eastern seaboard despite being outspent 100 to 1 by Disney.
- Our revitalization of CycleOps fitness trainers resulted in a 47% increase in sales internationally in less than a year.
- For more examples see our detailed case studies.
How are we able to deliver these results? Call us; we’d love to discuss how our approach might address your situation.
- Our successes have given us an inordinate amount of experience providing jumpstarts across diverse categories and situations. It’s why companies from regional marketers to the Fortune 100 and international brands seek us out to address problems others have been unable to solve. With some, NDAs are so strict we can’t ever mention the client’s name. Those we can talk about range from new ventures for the Green Bay Packers to a new-to-the-world category launch for SC Johnson; marketers including Kimberly-Clark, Stonyfield Farm, Kraft, Unilever, PepsiCo, MillerCoors, Mattel’s American Girl, Hamilton Beach, Saris CycleOps and PowerTap, GE Healthcare, Pfizer, Marshfield Clinic, Weyerhaeuser, Hanley Wood, Kohler, Jewelers Mutual Insurance, SECURA Insurance, Milwaukee Journal Sentinel, Allsteel and HON contract furniture, Snap-on tools, Myrtle Beach, South Carolina tourism.
- Over the years we’ve customized our processes, org chart, office space, staffing and development specifically for brand jumpstarts. As a result we’re nimble, resourceful, and able to work with budgets of all sizes.
- Our annual MBA-level international conference, Brandworks University® allows us to consistently be among the first with “what’s next.” 400 leading marketers from Nike to P&G to Belize Tourism, make a regular pilgrimage to learn from LSB at the conference. 92% “highly recommend” the conference because the learning they get is “one-of-a-kind, transformative.” 2012 marks the 22nd time LSB has tackled an emerging issue faced by marketers and provided a framework to address it, recruiting a world-class faculty with insights, cases and more to bring a solution to life. See what others have had to say about this transformative conference and find out about the 2011 conference.
- We’ve long been practicing what marketers now demand: a holistic point of view, no silos, true strategy integration, an entrepreneurial culture, and state-of-the-art capabilities:
- Consumer insights.
- Brand positioning.
- Brand identity development, including logo, packaging, etc.
- Web design and development including e-commerce.
- Strategic communications planning; integrated communications plan development.
- Plan execution via traditional advertising, digital advertising, media planning and buying, PR (including social media), direct response, sales collateral and POS, occasion-based events, pop up stores, mobile tours.
- New product concepting.
- Creative thinking recognized in just about every national and international peer competition as world class, from the Effie’s to the 4A’s O’Toole Awards; from the One Show to Graphis International.