If you are Best Buy your internet is connecting your retail staff across the country to share what consumers are asking for and possible new products and services. If you're Intuit you're ‘staffing' your ‘help line' with few paid employees and mostly letting users answer each other's questions. If you are a sophisticated email or Web marketer you inspire your recipients to pass along offers, news and entertainment to their friends. A Web site shouldn't be built today that doesn't include social bookmarking, the attraction of consumer generated content or the habitution of conversations via applications like podcasts, blogs, widgets and more. Even highly competitive scientists are sharing discoveries on social networking sites to speed up learning and discovery. Technology has enabled rampant conversations of all sizes and kinds. Meaning is even being found in millions of ‘tweets' from around the world. Where will it end? It's only just beginning so its hard to say. But if we thought we had overwhelming info, choice and clutter before, we ‘ain't seen nothing yet.'