Comments for Lindsay, Stone & Briggs http://www.lsb.com we jumpstart brands Fri, 23 Dec 2011 07:19:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Ways to Spark Better Thinking in Brainstorms by NCN Articles of Interest 12/23/2011 « National Creativity Network http://www.lsb.com/blog/ways-to-spark-better-thinking-in-brainstorms#comment-20 NCN Articles of Interest 12/23/2011 « National Creativity Network Fri, 23 Dec 2011 07:19:23 +0000 http://lsb-blog.com/insights/?p=745#comment-20 [...] Ways to Spark Better Thinking in Brainstorms Blog: Jump Starting Brands, Lindsay, Stone, and Briggs “We always hope that creativity will hit the instant we start a brainstorming session and a revolutionary, big idea will emerge magically from some quiet corner of the room. Good luck. Doesn’t happen. There’s even some new research that shows a lot of what people have been doing in brainstorm sessions is short-circuiting your team’s creativity. Here’s how to get good ideas out of your team:” [...] [...] Ways to Spark Better Thinking in Brainstorms Blog: Jump Starting Brands, Lindsay, Stone, and Briggs “We always hope that creativity will hit the instant we start a brainstorming session and a revolutionary, big idea will emerge magically from some quiet corner of the room. Good luck. Doesn’t happen. There’s even some new research that shows a lot of what people have been doing in brainstorm sessions is short-circuiting your team’s creativity. Here’s how to get good ideas out of your team:” [...]

]]> Comment on For success with Integrated Marketing think hockey not football by ipad 2 http://www.lsb.com/blog/for-success-with-integrated-marketing-think-hockey-not-football#comment-3 ipad 2 Tue, 08 Nov 2011 01:53:38 +0000 http://lsb-blog.com/insights/?p=171#comment-3 <strong>This is great view...</strong> You actually make it seem really easy together with your presentation howeverIin finding this matter to be really one thing which I think I might never understandIt sort of feels too complex and very wide for meI'm taking a look ahead to your next pos... This is great view…

You actually make it seem really easy together with your presentation howeverIin finding this matter to be really one thing which I think I might never understandIt sort of feels too complex and very wide for meI’m taking a look ahead to your next pos…

]]> Comment on For success with Integrated Marketing think hockey not football by Celebrity Blog http://www.lsb.com/blog/for-success-with-integrated-marketing-think-hockey-not-football#comment-2 Celebrity Blog Sat, 22 Oct 2011 21:38:34 +0000 http://lsb-blog.com/insights/?p=171#comment-2 <strong>Related.. Trackback...</strong> [...]the time to read or visit the content or sites we have linked to below the[...]... Related.. Trackback…

[...]the time to read or visit the content or sites we have linked to below the[...]…

]]> Comment on Off Target: The Difference between Branding and Retail Sameness at Target by Anonymous http://www.lsb.com/blog/off-target-the-difference-between-branding-and-retail-sameness-at-target#comment-19 Anonymous Mon, 15 Aug 2011 20:11:00 +0000 http://lsb-blog.com/insights/?p=685#comment-19 Thanks for the comment and for providing the brand ads that we can include in this post. I only recently started seeing the brand ads on TV but have been seeing the C9 type ads for a lot longer. We will alter the post to include the more brand ads and invite folks to comment. Thanks for checking out the blog. Thanks for the comment and for providing the brand ads that we can include in this post. I only recently started seeing the brand ads on TV but have been seeing the C9 type ads for a lot longer. We will alter the post to include the more brand ads and invite folks to comment. Thanks for checking out the blog.

]]> Comment on Off Target: The Difference between Branding and Retail Sameness at Target by Counter_Point http://www.lsb.com/blog/off-target-the-difference-between-branding-and-retail-sameness-at-target#comment-18 Counter_Point Mon, 15 Aug 2011 19:52:00 +0000 http://lsb-blog.com/insights/?p=685#comment-18 I think you picked a bad (atypical) Target ad to pick on. One that really isn't even a brand ad.  The C9 brand was developed exclusively for Target. So really, the ad is more about getting the C9 out into the world than selling Target itself. Sure, Target is the only place you can get the stuff, and the ad is a little boring—but more importantly, Target is still doing great branding—REALLY great branding—running along side the C9 stuff (which wasn't developed as a core brand campaign). Look no further than W+K's "Back to School" campaign:http://www.youtube.com/watch?v=BNDfreK0Ynohttp://www.youtube.com/watch?v=6rZespirbsM&feature=relmfu I think you picked a bad (atypical) Target ad to pick on. One that really isn’t even a brand ad. 

The C9 brand was developed exclusively for Target. So really, the ad is more about getting the C9 out into the world than selling Target itself. Sure, Target is the only place you can get the stuff, and the ad is a little boring—but more importantly, Target is still doing great branding—REALLY great branding—running along side the C9 stuff (which wasn’t developed as a core brand campaign).

Look no further than W+K’s “Back to School” campaign:http://www.youtube.com/watch?v=BNDfreK0Ynohttp://www.youtube.com/watch?v=6rZespirbsM&feature=relmfu

]]> Comment on Spot On: KY “Jelly Sandwich” by Jiri Marousek http://www.lsb.com/blog/spot-on-ky-jelly-sandwich#comment-17 Jiri Marousek Tue, 26 Jul 2011 19:20:00 +0000 http://lsb-blog.com/insights/?p=641#comment-17 Great ad that makes me wonder if an average target audience person will stick with it to the end. That said, it's a great concept that doesn't give the farm away off the bat and doesn't serve it all on a silver platter. And I can appreciate that in the clutter of overt discounts, sales, promotions and star bursts. :-) Great ad that makes me wonder if an average target audience person will stick with it to the end. That said, it’s a great concept that doesn’t give the farm away off the bat and doesn’t serve it all on a silver platter. And I can appreciate that in the clutter of overt discounts, sales, promotions and star bursts. :-)

]]> Comment on Spot On: KY “Jelly Sandwich” by Kirk R. http://www.lsb.com/blog/spot-on-ky-jelly-sandwich#comment-16 Kirk R. Tue, 26 Jul 2011 19:04:00 +0000 http://lsb-blog.com/insights/?p=641#comment-16 I'm just grateful it wasn't a KY Jelly sandwich. I’m just grateful it wasn’t a KY Jelly sandwich.

]]> Comment on Spot On: KY “Jelly Sandwich” by Mjohanning http://www.lsb.com/blog/spot-on-ky-jelly-sandwich#comment-15 Mjohanning Tue, 26 Jul 2011 18:58:00 +0000 http://lsb-blog.com/insights/?p=641#comment-15 This is a great spot. I wish I'd done it myself. It appeals to me because it's smart and makes use of storytelling. Very nice. This is a great spot. I wish I’d done it myself. It appeals to me because it’s smart and makes use of storytelling. Very nice.

]]> Comment on Who Wins the Battle between Mobile Apps and the Mobile Web? by Magento’s Mobile App: Is it Worth the Cost? – Mobile Web Design – The Small Screen http://www.lsb.com/blog/who-wins-the-battle-between-mobile-apps-and-the-mobile-web#comment-13 Magento’s Mobile App: Is it Worth the Cost? – Mobile Web Design – The Small Screen Fri, 18 Mar 2011 09:08:54 +0000 http://lsb-blog.com/insights/?p=350#comment-13 [...] the costs for buying into the mobile app? You also have to consider another statistic – 95% of apps aren’t used 3 weeks after they’re downloaded. Will a small-medium business gain [...] [...] the costs for buying into the mobile app? You also have to consider another statistic – 95% of apps aren’t used 3 weeks after they’re downloaded. Will a small-medium business gain [...]

]]> Comment on Without Passion, Social Media is just Noise. by Tweets that mention Creating passion conversations for brands via social media — Jumpstarting Brands -- Topsy.com http://www.lsb.com/blog/without-passion-social-media-is-just-noise#comment-14 Tweets that mention Creating passion conversations for brands via social media — Jumpstarting Brands -- Topsy.com Thu, 24 Feb 2011 17:24:09 +0000 http://lsb-blog.com/insights/?p=365#comment-14 [...] This post was mentioned on Twitter by Matt Andrews, AdamGraySocialMedia. AdamGraySocialMedia said: Interesting update: Creating passion conversations for brands via social media ...: So, what is the message for ... http://bit.ly/hR9odW [...] [...] This post was mentioned on Twitter by Matt Andrews, AdamGraySocialMedia. AdamGraySocialMedia said: Interesting update: Creating passion conversations for brands via social media …: So, what is the message for … http://bit.ly/hR9odW [...]

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