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It’s a big challenge to differentiate a property casualty insurer in the eyes of the independent agents it depends on to sell it through to policyholders. But by identifying SECURA’s unique ability to mentor insurance agents in ways that give them each a competitive edge as independent business people, LSB helped the company recognize the meaningful role it played in the lives of its sales force. The campaign, now in its fifth year, not only communicates the value proposition that agents selling Secura have a competitive advantage; it
conveys it with the company’s hallmark (and differentiating) sense of humor. To ensure alignment for the new positioning and inform company executives and agents on how to “walk the talk,” LSB also led executives in a comprehensive brand alignment and jumpstart activation retreat.
Of LSB’s work the client says: “I’ve partnered with LSB for years, at two different companies in dramatically different categories, and they never cease to amaze me. They continually deliver the most compelling positioning and value propositions, with marketing communications that nail the key insights from both a consumer and channel perspective. Not only have these insights affected our marketing communications, they have influenced the strategic way we approach many other aspects of our business as well.”
