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Case Study – Seasoned Skewers

Publicity

Seasoned Skewers publicity in Family Circle magazine with LSB agencySeasoned Skewers publicity in The New York Times with LSB agencySeasoned Skewers publicity in The Washington Post with LSB agency
Seasoned Skewers experimental resturant by LSB agency

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Imagine launching a new-to-the-world-brand in a new-to-the-world-category –with no distribution! That’s what Seattle’s Callison’s Fine Foods did, gambling that if done well the launch would attract the right channel partners as well as the right consumers. On the recommendation of a friend at Bon Apetit, the client called Lindsay, Stone & Briggs. LSB positioned the product (ingeniously flavored skewers for meats, veggies and fruits) based on our hallmark—highly creative, experiential engagement inspired by psychologically based insights on the target. Within 100 days of the assignment we launched the product at the Fancy Food show in New York City, and immediately got coverage from Good Morning America, CNN, the New York Times, plus the attention of Emeril and other influencers. And oh yeah, we also got the attention of Williams Sonoma, Target, Whole Foods, Publix, and other key distributors.