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Saris Cycling is an international marketer of product lines that include high-end fitness training equipment used by triathletes and pro cyclists. But in 2009 they were threatened by a number of new entrants and a competitor’s aggressive pricing and pre-emptive search optimization. LSB was hired to address these threats and jumpstart the brand’s momentum. Within 12 months of LSB’s repositioning and roll out in ads and digital media “2010 trainer sales are off the chart, up 67% YTD over the prior year” notes the client. It wasn’t just that the target noticed LSB’s ads; they started using them on Tweets and Facebook to frame their own self-identity. The resonance of LSB’s work generated a remarkable 400% increase in website traffic; 200,000 new prospects socializing and sharing their training mantra; 30,000 using an online tool to assess which training product was right for them. And LSB is about to launch a game changing social idea via the e-commerce site we’ve created (cycleops.com). Stay tuned…