In this stalled economy, how do you jumpstart consumer engagement and sales? The smartest marketers are dramatically improving their ROI using techniques like data mining, message framing and predictive modeling. Brandworks 2010 attendees learned to apply these state-of-the-art persuasion techniques at the 20th annual MBA-level LSB Brandworks University®, May 24 - 26, 2010, with a faculty of world-class experts including:

• Andreas Weigend, the scientist who drove sales by designing Amazon's data mining and predictive modeling techniques.
• Dan Ariely, noted behavioral economist and expert on consumer behaviors; author of Predictably Irrational.
• Robert Cialdini, psychologist and the nation's leading expert on the scientifically-proven principles of influencing people to say "yes."
• Frank Luntz, the language expert called upon by Fortune 100 CEOs and politicians to research what words work hardest for a cause.