We know from our work with many of the nation's top brand marketers that you're always on the lookout for revelations that could make your job easier. Your efforts more successful. Your branding returns greater. Over the years your search for answers has taken you to trade journals, seminars, books, luncheon conversations, consultants and research into the minds of your consumer. Here are new, more definitive answers from the latest research discoveries in neuropsychology and social psychology.