LSB BRANDWORKS UNIVERSITY® 2012

May 15-17, 2012
Madison, Wisconsin
Monona Terrace Convention Center

WHAT’S CHANGED, WHAT’S NOW CRITICAL TO SUCCESSFULLY LAUNCH AND MARKET A NEW PRODUCT, OR RE-LAUNCH AN UNDERPERFORMING BRAND:

New product launches—or the re-launch of underperforming brands—are part of most every company’s strat plan today. But they’ve never been more fraught with risk, engagement challenges and business complexities.

ATTEND AND LEARN:

What are the differences in managing a launch or re-launch versus some other initiative? What is proving effective or disastrous in integrated marketing strategy? How big an investment in communication is enough to jumpstart momentum? What intellectual capital is almost impossible to rip off? And what does it take to launch or relaunch better, faster, cheaper and more preemptively?

In the heart of every marketer is the hope of growth and transformation that a successful launch or brand re-launch can provide. At LSB Brandworks University you’ll learn what doesn’t work like it used to; what has to be anticipated; what’s now critical; and how to increase your odds of success.

Read complete Brandworks 2012 details here.

A WORLD-CLASS FACULTY SO IMPRESSIVE YOUR BOSS WILL WANT TO ATTEND WITH YOU:

• Jim Stengel, former Global Marketing Officer, P&G
• Ian Rowden, CMO, Virgin Group
• Mauro Porcini, Head of Global Design, 3M.
• Paul Matsen, CMO, Cleveland Clinic
• Scott Bishop, Director, Customer Engagement, Bing.com
• Roger Martin, advocate and author on Design Thinking, Dean, Rotman School of Management
• John Jacobs, EVP & CMO, Nasdaq Stock Market, Inc.
• Patricia Meier, CEO, HSM Global
• Larry Keeley, President, Doblin
• Peter Farrell, Director, Brand Development & Strategy, QVC, Inc.
• Michael Martin,Vice President of Sales, Vibram Five Fingers
• Dr. James Longuski, rocket scientist, author of How to Think like a Rocket Scientist, Professor at Purdue
• Adrianna Johnson, Editor, John Wiley & Sons
• Marina Anglim, Senior Vice President, Discovery Channel
• Marsha Lindsay, CEO, Lindsay, Stone & Briggs
• Jeff Wordham, Partner, Monitor Group

See all LSB’s Brandworks 2012 speakers.

REGISTER BEFORE APRIL 13th, 2012 FOR $1,699 AND SAVE $300!

Regular registration: $1999
For discounts for groups of five or more, email brandworks@lsb.com

ABOUT BRANDWORKS UNIVERSITY: For more than 20 years, Lindsay, Stone & Briggs has curated and produced its annual MBA-level Brandworks University. Each year nearly 400 of the nation’s leading marketers attend to learn what’s next in the world of marketing. The former EVP of McDonald’s calls the event a “must attend for anyone interested in leading edge brand strategy and management.” Others have referred to it as the nation’s leading conference in brand-based marketing. To see what attendees have to say about the unique learning opportunity, check out their testimonials from the past several years.

Click here to register for Brandworks University 2012.