Brandworks Conference – 2006

How to Create Brand Fanatics Now That the Consumer is in Control”

May 24 & 25, 2006

Event Speakers – Day 1

“The Myth and Reality of Consumers’ New Control,”
John Battelle, cofounder of Wired magazine and The Industry Standard

“How Marketers Can still Direct Their Fame and Fortune Despite a World in Chaos,”
Marsha Lindsay, President and CEO of Lindsay, Stone & Briggs

“How the Rules of Brand Strategy Have Changed,”
Jean-Noel Kapferer, Professor of Marketing, HEC Graduate School of Management, Paris

“How to Use ‘Consumer Centricity’ to Inspire Fanaticism in Your Most Valuable Customers,”
Larry Selden, Professor Emeritus of Finance and Economics at Columbia Graduate School of Business

“The Ultimate Question: Measuring the Link Between Loyalty and True (Profitable) Growth,”
Fred Reichheld, founder of the “loyalty practice” of management consulting firm Bain & Company

“How to Keep Your Customer From Ever Considering a Competitor,”
Mark Schar, Intuit’s SVP and Chief Marketing Officer

“How to Create Customer Evangelists,”
Jackie Huba, coauthor of the book “Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force”

Event Speakers – Day 2

“What it Takes to do Successful Marketing Now That the Consumer is Your Boss,”
Ted Woehrie, Vice President, Marketing, Procter & Gamble North America

“Why and How to be on Everyone’s Computer Screens,”
Cammie Dunaway, Chief Marketing Officer of YAHOO!

“How to Create Brand Fanatics Against Huge Cultural Odds,”
Martin Riley, Chivas Brothers’ International Marketing Director

“How Great Design Can Create Almost Instantaneous Attraction to Your Brand,”
Social scientist Virgina Postrel, author of “The Substance of Style”

“How to Create a ‘Belief System’ for Your Brand That Creates Communities of Passionate Members,”
Patrick Hanion, Founder and CEO of Thinktopia

“Where Opportunity Lies in a World of Fragmented Consumers, Fragmented Media,”
Antonio Lucio, PepsiCo’s SVP, Chief Health & Wellness Innovation Officer