May 24 - 26, 2010: Persuasion Psychology in a More Social, Direct and Digital World
How to jumpstart customer spending with the latest insights and techniques from behavioral economics, message framing, data mining and predictive modeling

In an effort to get their target to spend again and again, many marketers see data mining and predictive modeling as their Holy Grail. Others argue consumers are better persuaded with smartly-framed incentives learned from behavioral research on the cognitive and emotional factors driving decision making. Others say persuasion is all in the art of telling a compelling story; using the most powerful words and visuals, or getting current customers to recommend your brand to others.

Which approach produces the best ROI? How are some of the smartest marketers leveraging them all? And how is persuasion psychology best applied given that technology has now made the promise of one-to-one marketing real, especially via mobile devices?