The following videos will help you experience some of the learning opportunities attendees had at the 20th annual Brandworks University.

From our fourth speaker, Dr. Robert Cialdini, who holds dual appointments in marketing and psychology at Arizona State University and is the author of Influence: Science and Practice, a video on how to get consumers to say "yes!" to your brand.

In our third speaker video for Brandworks University 2010, Andreas Weigend, former Chief Scientist at Amazon.com and current professor at Stanford and Berkely. speaks with Marsha Lindsay in Zurich about consumer decision making and data mining.

In our second speaker video for Brandworks University 2010, Dan Ariely, behavioral economist with joint appointments at Duke and MIT, discusses the irrational and subconscious, but very real drivers of buying behavior.

In the first of a series of speaker videos for Brandworks University 2010, Marsha Lindsay, CEO of Lindsay, Stone & Briggs, discusses how Brandworks will teach attendees to jumpstart consumer spending through state-of-the-art persuasion techniques and highlights some of the other speakers.

Brandworks 2009: How to jumpstart engagment, sales and growth in the conversation economy taught attendees how to harness the latest digital strategies and tools to jumpstart conversations with their most profitable targets, get invited into existing brand conversations and inspire bloggers, customers and e-comerce sites to advocate on their behalf. This highlights video features a summary of the learning and testimonials from speakers Charlene Li, Stefan Olander and more.