The agency that jumpstarts brands with media neutral strategy and execution for many regional and global brands. (Advertising, Strategy, Design, Web Development, Web 1.0 and Web 2.0 strategy and tactics, analytics and ROI discipline.) The agency that jumpstarts brands with media neutral strategy and execution for many regional and global brands. (Advertising, Strategy, Design, Web Development, Web 1.0 and Web 2.0 strategy and tactics, analytics and ROI discipline.) The agency that jumpstarts brands with media neutral strategy and execution for many regional and global brands. (Advertising, Strategy, Design, Web Development, Web 1.0 and Web 2.0 strategy and tactics, analytics and ROI discipline.) The agency that jumpstarts brands with media neutral strategy and execution for many regional and global brands. (Advertising, Strategy, Design, Web Development, Web 1.0 and Web 2.0 strategy and tactics, analytics and ROI discipline.)

Brandworks University Curriculum and Faculty

THE NEW CONSUMER PSYCHOLOGY NEEDED TO ENGAGE AND PERSUADE IN A DIGITAL, SOCIAL AND MOBILE WORLD


Click here to download the full conference agenda featuring descriptions and speaker biographies.

 

DAY ONE: TUESDAY, MAY 25, 2010
7:15 REGISTRATION DESK OPENS. NETWORKING AND CONTINENTAL BREAKFAST.
7:50-8:25 CONFERENCE KICK OFF INCLUDING SPECIAL APPEARANCES BY THREE OF HISTORY'S GREATEST PERSUADERS.
8:25-9:25 WHAT IT NOW TAKES TO SUCCESSFULLY ENGAGE AND PERSUADE GIVEN OUR DIGITAL, SOCIAL, MOBILE WORLD. Marsha Lindsay, CEO, Lindsay, Stone & Briggs.
9:25-11:45 THE NEWLY REALIZED SUBCONSCIOUS FORCES THAT SHAPE CONSUMER ENGAGEMENT AND DECISION MAKING. Dan Ariely, behavioral economist and researcher at Duke and MIT.
11:45-1:00 NETWORKING LUNCH AND BREAK.
1:00-2:30 SCIENTIFICALLY PROVEN PRINCIPLES THAT PERSUADE PEOPLE TO SAY YES. Dr. Robert Cialdini, the world's leading researcher on the science of persuasion.
2:30-2:45 BREAK
2:45-4:00 EMOTIONAL LANGUAGE STRATEGIES THAT ROUSE PEOPLE TO ACTION. Dr. Frank Luntz, author of Words That Work: It's Not What You Say, It's What People Hear
4:00-5:00 HOW TO TELL A STORY THAT FOREVER CHANGES PEOPLE'S ATTITUDES AND BEHAVIORS. Loren Niemi, storytelling expert and recent Chair, National Storytelling Network.
5:00-5:15 YOUR PERSUASION CHALLENGE FOR THE EVENING. On Your Feet.
5:15-7:30 NETWORKING AND COCKTAILS WITH LIVE JAZZ.
Evening DINNER ON YOUR OWN.

 

 

DAY TWO: WEDNESDAY, MAY 26, 2010
7:15 NETWORKING AND CONTINENTAL BREAKFAST.
7:50-8:15 KICK OFF; IDENTIFYING YOUR PERSUASION "GRAPPLE." On Your Feet.
8:15-9:15 LEVERAGING PSYCHOLOGICAL INSIGHTS TO CREATE CUSTOMER RELATIONSHIPS WITH A HIGHER ROI. Simon Uwins, Tesco's Fresh & Easy Neighborhood Markets.
9:15-10:05 HOW TO COLLECT, MINE AND MODEL DATA FOR BREAKTHROUGHS THAT INSPIRE ENGAGEMENT, PERSUASION AND LIFT SALES. Andreas Weigend, former Chief Scientist at Amazon.
10:05-10:25 BREAK.
10:25-11:25 "NEXT GENERATION" SUCCESS STORIES OF CONSUMER ENGAGEMENT AND PERSUASION.
  • Nick Harris, Director of Consumer Segments & Services, Benjamin Moore.
  • Giorgos Zacharia, Chief Scientist, Kayak.com.
  • Mark McGuire, President, Alice.com.
11:25-12:30 JUMPSTARTING APPLICATION OF THE NEW CONSUMER PSYCHOLOGY IN MARKETING AND COMMUNICATIONS EFFORTS.
  • Monitor Group: Partners Steven Goldbach and Mark Pocharski.
  • Silverpop.
  • Lindsay, Stone & Briggs: Director of Interactive Jiri Marousek; VP of PR and Social Media Amy Rohn; SVP/Creative Director Bill Winchester.
12:30-1:35 NETWORKING BUFFET LUNCH: Awarding of conference prizes.
1:35-2:15 HOW TO PREPARE FOR THE SOCIAL DATA REVOLUTION THAT'S COMING. Andreas Weigend, former Chief Scientist at Amazon.
2:15-3:15 HOW "INTERNET COMPUTING" NOW IN THE POCKETS OF BILLIONS WILL CHANGE THEIR BEHAVIORS AND YOURS TOO. Anssi Vanjoki, EVP, Nokia.
3:15-3:30 CONFERENCE SUMMARY.
3:30 CONFERENCE ADJOURNS.