At LSB’s 20th annual MBA-level Brandworks University® you’ll learn:

• What data to gather and why
• How to mine behavioral data in fresh ways to find clues and patterns to what people buy and why
• How a new approach to incentives can improve your marketing performance
• How to frame messages for maximum persuasiveness
• How to train your customers to make decisions in your favor
• Why search habits are a glimpse into the subconscious
• Why you’ll get a bigger payback focusing on relevance of message rather than size of audience
• The power of loss aversion, the endowment effect and procrastination
• Today’s emotional states, moral codes and peer pressures that drive decision making
• How to tell stories so compelling they forever alter how people see your brand
• Why talk of a success or failure can actually make it happen
• Why it’s not what you say that matters, it’s what people hear (and how to affect it)
• How to brand so it can be a cognitive shortcut that creates bias in your favor
• The importance of building the emotional confidence of your customer
• How discoveries of behavioral economics contradict long held marketing best practices
• How to recognize the ethical line between persuasion and manipulation
• Six simple techniques that can get a person to say “yes”
• How to prepare for the revolution in consumer behaviors brought about by mobile technology
• How to brand in a more direct and digital world