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Brandworks 2011

By: Marsha Lindsay
Simon Uwins from Tesco describes how Fresh & Easy Neighborhood Market gets such a loyal brand following from their customers.

On the heels of Lindsay, Stone & Briggs’ 20th annual Brandworks University, we are pleased to announce the topic for the 2011 Brandworks, (May 24-25th, 2011):

“Media Mix and Agency Match”

The conference will address include:

  • How to develop a media mix strategy now that touchpoints have exploded?
  • Since media mix can drive agency mix, how does a marketer determine, align and integrate what is now an explosion of service providers?
  • What does it really take to achieve “˜integration” of media, agencies and brand strategy? Is it even possible or realistic? What are the best and most realistic ways a marketer can actually direct, manage, track and optimize it?
  • Tell us other questions you’d like answered on this topic in the comment section below.

Coming soon: 2010 Brandworks whitepaper,announcement of 2011 speakers and “˜early bird’ registration specials.

Marsha Lindsay

CHAIRMAN & CHIEF STRATEGIST FOR GROWTH, BRAND & INNOVATION

Marsha's fascination (shall we say obsession?) with consumer psychology and behavioral economics began in graduate school and was the basis for founding LSB. Nearly 39 years later she is still learning and teaching the best ways to accelerate the growth of brands and innovations to C-suites of all sizes. Her insights have been featured by Investor’s Business Daily and The New York Times; her advice published in Fast Company, Forbes and the Journal of Brand Strategy. Little known fact: Marsha’s expertise in decision-making also extends to canines. Her Springer Spaniel, Marco Polo, has been trained to make extraordinarily good decisions.

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Categories:

Brandworks, Marketing Insights

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