Category Archives: Public Relations

What Charles Woodson Can Teach Business Executives about Effective Communication
Posted on by

We did a little work for the Green Bay Packers a few years ago when they launched the opening of their new stadium and beautiful atrium, so you can guess folks here at LSB were a little more than excited by the Super Bowl win. Hey, everyone from Wisconsin is riding a high right now, but something our PR folks noticed in the run-up and completion of the Super Bowl is that the Packers’ veteran cornerback Charles Woodson became a pretty effective spokesperson for his team. When we looked a little closer, we thought there might be some great tips[.....]

Do you have a back-up plan for success?
Posted on by

What’s your back up plan? Not a back-up plan for when everything goes South, but a back-up plan for success? We heard this question on a recent road trip the LSB PR team recently took to Green Bay to hear Peter Shankman speak at a meeting.  If you don’t know of Peter, his background is in PR and he has become a social media expert and entrepreneur. He is a compelling speaker with a smart common-sense approach to social media and marketing and I recommend that you go hear him speak if you get the opportunity. I was struck by[.....]