CEO, Marsha Lindsay on Forbes CMO Network: How Marketers Must Work To Cultivate Data’s Asset Value
Lindsay, Stone & Briggs CEO Marsha Lindsay wrote a column for Forbes’ CMO Network titled “How Marketers Must Work to Cultivate Data’s Asset Value.” The article discusses the potential of marketing data to become a game-changing asset and how it’s imperative that everyone in an organization – from board chair on down – know how to make smarter marketing decisions faster, with the right data and analytics.
Why Washington Jargon is Like Marketing
LSB CEO Marsha Lindsay was interviewed by NPR’s Alan Greenblatt for a piece titled “A User’s Guide to Washington Jargon.” The article focuses on the words and language used in politics that end up being used (or overused?) by those outside the Beltway. In the article, the word “sequestration” is examined. Words like this, which are popularized by soundbites, become the emotional shorthand we use to convey complex ideas. Just as a picture can be worth a thousand words, we can be trained to hear in a single word or two a lot of detail and meaning. “Either they’re deliberately[.....]
Lindsay, Stone & Briggs’ Marsha Lindsay Commentary Featured on Yahoo! Blog
On November 28, Yahoo! Ad Blog, Water Cooler Talk, featured Marsha Lindsay’s commentary in a post titled “What Ad Agency Execs are Thinking About Digital Marketing Metrics.”
LSB and Marshfield Clinic Win CLIO Award
NOVEMBER 20, 2012, MADISON, WIS – Madison ad agency Lindsay, Stone & Briggs was awarded a CLIO for Marshfield Clinic healthcare advertising. The CLIO Healthcare Awards were held last Tuesday in New York City where LSB was honored for creativity in advertising for their “How to Shine” TV campaign. The CLIO Healthcare Awards is an extension of The CLIO Awards, one of the world’s most recognized awards competitions for advertising, design and communications. The “How to Shine” campaign for Marshfield Clinic told stories that were undeniably relatable to the folks of Wisconsin. Told from the first person, and using humor[.....]
LSB Named Top Ten Agency for Startups
The Agency Post named LSB one of the top 10 best agencies for startups. Agency Post called LSB the “Brand Launch Specialists.” “Located in Madison, Wis., Lindsay, Stone & Briggs is an award-winning agency that specializes in launching and revitalizing brands. They’ve helped launch new products like Seasoned Skewers, premium fresh-cut fruit for Chiquita and Sunrise Growers’ new line of smoothies. Lindsay, Stone & Briggs has also served clients like Kraft, Pepsi, GE, Jockey, Pfizer and Organic Valley.”
Lindsay, Stone & Briggs’ Todd LaBeau pens blog post for MediaPost
LSB Director of Interactive Todd LaBeau wrote a blog post titled Rethinking F-Commerce – The Real Value of Facebook for Your Bottom Line for MediaPost’s “The Future of Media” blog.
Lindsay, Stone & Briggs’ Bill Winchester quoted in New York Times
On September 18, LSB’s Chief Creative Officer Bill Winchester provided commentary in a New York Times piece titled “Samsung-Apple Fight Moves to Marketing.”
Lindsay, Stone & Briggs’ Amy Rohn commentary featured on Yahoo! blog
On September 13, Yahoo! Ad Blog, Water Cooler Talk, featured Amy Rohn’s commentary in a post titled “Moms are the ‘It’ Demographic, but Misunderstood.”
Lindsay, Stone & Briggs’ CEO Marsha Lindsay shares summer job with Business Insider
LSB’s Marsha Lindsay was featured in an August 29 article in Business Insider’s titled “10 Agency CEOs Told Us What Their Summer Jobs Were When They Were Kids” which features Marsha’s lessons learned as a production assistant.
LSB Adds Amanda Veith
MADISON, Wis. – July 30, 2012 – Lindsay, Stone & Briggs today announced the hire of Amanda Veith as PR Account Director, effective immediately. Reporting to Vice President, Director of Public Relations and Partner Amy Rohn, Veith will be tasked with overseeing public relations activities for clients including TriCalm and Softcup. “Amanda’s deep digital, social media and content production experience will bring more depth to our approach to PR and social media as we continue to drive strategic integrated marketing for LSB’s clients,” said Rohn. “She has a keen grasp on how to shape PR, new media and content experiences[.....]