Category Archives: Brandworks

Brandworks 2012 Live Blog!
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Brandworks University

For success with Integrated Marketing think hockey not football
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Ever felt like your marketing plan would collapse under the sheer weight of its own complexity?  Like you needed to rent an auditorium to meet with all the various people working on your business?  Maybe you used to feel confident in your plan but now feel lost in a blizzard of new platforms, touch-points and technologies.  We understand. Even some of the most competent marketing organizations struggle mightily to create great integrated communications on a systematic basis.  But there’s hope. One CEO recently called integration the “holy grail” of marketing communications – and for good reason. At Monitor, we hear[.....]

Brandworks 2011
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On the heels of Lindsay, Stone & Briggs’ 20th annual Brandworks University, we are pleased to announce the topic for the 2011 Brandworks, (May 24-25th, 2011): “Media Mix and Agency Match” The conference will address include: How to develop a media mix strategy now that touchpoints have exploded? Since media mix can drive agency mix, how does a marketer determine, align and integrate what is now an explosion of service providers? What does it really take to achieve ‘integration” of media, agencies and brand strategy? Is it even possible or realistic? What are the best and most realistic ways a[.....]