Category Archives: Analytics

What Social Media Analytics Do You Need to Know to Make Better Marketing Decisions?
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When it comes to social media metrics, there are so many things you CAN measure that creating meaningful metrics for your social media program can be overwhelming. The key is to focus on the important metrics that get you to your goal. Avinash Kaushik, the analytics guru, detailed his thoughts on this subject a few months ago, but we think most concrete social media programs should measure these three big areas to determine the success of your social media efforts. Conversation Rate Engagement in social media measures how the public interacts with a brand or product’s social media presence. This[.....]