On the heels of Lindsay, Stone & Briggs’ 20th annual Brandworks University, we are pleased to announce the topic for the 2011 Brandworks, (May 24-25th, 2011):
“Media Mix and Agency Match”
The conference will address include:
- How to develop a media mix strategy now that touchpoints have exploded?
- Since media mix can drive agency mix, how does a marketer determine, align and integrate what is now an explosion of service providers?
- What does it really take to achieve ‘integration” of media, agencies and brand strategy? Is it even possible or realistic? What are the best and most realistic ways a marketer can actually direct, manage, track and optimize it?
- Tell us other questions you’d like answered on this topic in the comment section below.
Coming soon: 2010 Brandworks whitepaper,announcement of 2011 speakers and ‘early bird’ registration specials.