Lindsay, Stone & Briggs CEO Marsha Lindsay wrote a column for Forbes’ CMO Network titled “How Marketers Must Work to Cultivate Data’s Asset Value.” The article discusses the potential of marketing data to become a game-changing asset and how it’s imperative that everyone in an organization – from board chair on down – know how to make smarter marketing decisions faster, with the right data and analytics.
LSB CEO Marsha Lindsay was interviewed by NPR’s Alan Greenblatt for a piece titled “A User’s Guide to Washington Jargon.” The article focuses on the words and language used in politics that end up being used (or overused?) by those outside the Beltway.
In the article, the word “sequestration” is examined. Words like this, which are popularized by soundbites, become the emotional shorthand we use to convey complex ideas.
Just as a picture can be worth a thousand words, we can be trained to hear in a single word or two a lot of detail and meaning. “Either they’re deliberately crafted because their meaning has been pretested, or they’re recognized by the press pickups or blogosphere to have some resonance,” said Marsha Lindsay to NPR.
Through resonance, words like sequestration take on emotional meaning over time from frequent use. It’s no different from the world of marketing – where the copywriter, speechwriter or communicator crafts the right word or mix of words to create emotional associations and hopefully, sales for a client.
NOVEMBER 20, 2012, MADISON, WIS – Madison ad agency Lindsay, Stone & Briggs was awarded a CLIO for Marshfield Clinic healthcare advertising. The CLIO Healthcare Awards were held last Tuesday in New York City where LSB was honored for creativity in advertising for their “How to Shine” TV campaign. The CLIO Healthcare Awards is an extension of The CLIO Awards, one of the world’s most recognized awards competitions for advertising, design and communications.
The “How to Shine” campaign for Marshfield Clinic told stories that were undeniably relatable to the folks of Wisconsin. Told from the first person, and using humor to show empathy and avoid chiding, the ads depicted people who were living an unhealthy lifestyle while acknowledging the personal battles they face every day. In the end, viewers were left with a piece of sage advice – a small thing they could do that would actually make an impact in a short time.
“We’re very proud of this campaign because it’s the opposite of what we’ve seen in other healthcare advertising: smiling doctors, superlatives about the number of procedures conducted or the shiny new state of the art imaging machinery. Swap one hospital logo out for another and you wouldn’t know the difference,” said LSB Creative Director Bill Winchester. “We set out to do something different. To set Marshfield Clinic up as the clinic that cares about keeping you and your family well, not just taking care of you when you’re sick. We wanted to provide the tools and knowledge to empower consumers to make healthy lifestyle changes.” To view the four commercials in the campaign visit the LSB YouTube channel: Security Guard | Basketball | Former Smoker | Beauty Queen
This is Lindsay, Stone & Briggs’ first CLIO award.
“Located in Madison, Wis., Lindsay, Stone & Briggs is an award-winning agency that specializes in launching and revitalizing brands. They’ve helped launch new products like Seasoned Skewers, premium fresh-cut fruit for Chiquita and Sunrise Growers’ new line of smoothies. Lindsay, Stone & Briggs has also served clients like Kraft, Pepsi, GE, Jockey, Pfizer and Organic Valley.”
MADISON, Wis. – July 30, 2012 – Lindsay, Stone & Briggs today announced the hire of Amanda Veith as PR Account Director, effective immediately. Reporting to Vice President, Director of Public Relations and Partner Amy Rohn, Veith will be tasked with overseeing public relations activities for clients including TriCalm and Softcup.
“Amanda’s deep digital, social media and content production experience will bring more depth to our approach to PR and social media as we continue to drive strategic integrated marketing for LSB’s clients,” said Rohn. “She has a keen grasp on how to shape PR, new media and content experiences around consumer behaviors, which will enhance the way we use PR to drive brands in today’s media landscape. We are thrilled to have her join the LSB team.”
A marketing and public relations veteran, Veith joins from Outrigger 3 Media where she served as VP of Digital Media, developing digital strategy and content for companies like United Way and Summit Credit Union. Prior to Outrigger 3 she held the same position at John Roach Projects, working on social media and web 2.0 strategies for a wide range of clients, including Famous Dave’s BBQ, Miller Coors and Coldwell Banker.
With a background in film production, Veith is passionate about creating content. Her work has garnered a long list of accolades over the years, including a Telly Award win for her work on United Way’s “Statisticks” video and a 2012 TED ‘Ads Worth Spreading’ nomination. A strategic thinker and collaborator, Veith has been delivering unique brand messaging for the past 17 years.
“I’ve been following LSB for a long time and have always admired the agency team’s ability to elevate brands by converting keen insight into progressive creative,” said Veith. “This is a very exciting opportunity, and I can’t wait to be a part of such a talented team.”
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