Lindsay, Stone & Briggs Takes Home Three Public Relations Awards

MADISON, Wis. – The Public Relations Society of America-Madison Chapter held their 10th annual Alchemy Awards on October 20, 2011, and presented Lindsay, Stone & Briggs (LSB) with one award of excellence and two awards of merit for its public relations work.

The excellence award was given in the media relations category for work done for Michael Best & Friedrich. LSB’s campaign for Michael Best resulted in 17.4 million media impressions – over a 300% increase from the previous year.

LSB won a merit award in the integrated communications category for work done for Jewelers Mutual, a jewelry insurance company based in Neenah. LSB used solid research to emphasize the growing value of gold and diamonds and the need for jewelry insurance and put this research to work in nationwide pitches that resulted mentions in USA Today

Lindsay, Stone & Briggs names new VP and Director of Interactive

MADISON, Wis.-October 17, 2011-Lindsay, Stone & Briggs is proud to appoint Todd LaBeau as Vice-President and Director of Interactive, a move that further elevates the agency’s capabilities in the digital and interactive arena.

“LaBeau’s e-commerce and internet marketing background makes him the ideal candidate to continue expanding the digital arm of LSB and raising the bar for world-class work,” said LSB President and COO, Phil Ouellette.

LaBeau was previously Senior Director of Solution Consulting at Covario, the leading independent search engine optimization software and services agency based in San Diego, where he worked on top Internet Retailer and Fortune 500 brands specializing in strategy and account management. Prior to Covario, LaBeau served as Director of Product Strategy at Netconcepts, a boutique search agency located in Madison, WI.

LSB Launches New Web Strategy for Saris Cycling Group

MADISON, Wis. – Lindsay, Stone & Briggs (LSB) launched three new, targeted websites for Saris Cycling Group, a Madison-based cycling equipment manufacturer.

LSB worked with Saris to create three distinct websites, each of which appeals to the target for the specific brands which can vary dramatically. Saris’ CycleOps brand (, for instance, is targeted to serious bike-enthusiasts and competitors who need tools to measure their training regimens. On the other hand, Saris bike racks ( appeal to a more casual rider and the site has a look and tone appropriate to that audience.

The new sites also offer ecommerce on the full range of Saris and CycleOps products which is an enhancement from past web strategies for the brands.

A third site (

Lindsay, Stone & Briggs Hires Associate Media Director

MADISON, Wis. – Lindsay, Stone & Briggs (LSB), a Madison, Wis.-based advertising and public relations agency, added Amy Gunderson as Associate Media Director to its staff.

“We are thrilled to have Amy join the LSB team,” said Marsha Lindsay, CEO of LSB. “Amy comes to LSB with extensive experience developing strategic media plans to revitalize brands and launch new ones in a variety of industries.”

Gunderson’s responsibilities at LSB include identifying and leveraging target demographics and psychological insights to optimize media strategy in addition to clearly identifying which consumer touchpoints will achieve measurable objectives and deliver the maximum ROI.

Prior to joining LSB, Gunderson was an Associate Media Director at Starcom in Chicago, Ill., one of the leading, full-service media communications agencies.