Author Archives: Boone Sesvold
Lindsay, Stone & Briggs new office space featured in Wisconsin State Journal
LSB’s new office space was the focus of the feature in the Wisconsin State Journal. LSB is moving their offices to an open-studio design to foster a more creative and collaborative environment.
Lindsay, Stone & Briggs Takes Home Three Public Relations Awards
MADISON, Wis. – The Public Relations Society of America-Madison Chapter held their 10th annual Alchemy Awards on October 20, 2011, and presented Lindsay, Stone & Briggs (LSB) with one award of excellence and two awards of merit for its public relations work.
The excellence award was given in the media relations category for work done for Michael Best & Friedrich. LSB’s campaign for Michael Best resulted in 17.4 million media impressions – over a 300% increase from the previous year.
LSB won a merit award in the integrated communications category for work done for Jewelers Mutual, a jewelry insurance company based in Neenah. LSB used solid research to emphasize the growing value of gold and diamonds and the need for jewelry insurance and put this research to work in nationwide pitches that resulted mentions in USA Today
Lindsay, Stone & Briggs names new VP and Director of Interactive
MADISON, Wis.-October 17, 2011-Lindsay, Stone & Briggs is proud to appoint Todd LaBeau as Vice-President and Director of Interactive, a move that further elevates the agency’s capabilities in the digital and interactive arena.
“LaBeau’s e-commerce and internet marketing background makes him the ideal candidate to continue expanding the digital arm of LSB and raising the bar for world-class work,” said LSB President and COO, Phil Ouellette.
LaBeau was previously Senior Director of Solution Consulting at Covario, the leading independent search engine optimization software and services agency based in San Diego, where he worked on top Internet Retailer and Fortune 500 brands specializing in strategy and account management. Prior to Covario, LaBeau served as Director of Product Strategy at Netconcepts, a boutique search agency located in Madison, WI.
Lindsay, Stone & Briggs Shares New Office Space Idea with Inc.com
Bill Winchester, the Chief Creative Officer at LSB, was recently quoted in an Inc.com article about the world’s coolest offices. LSB is moving their offices to an open-studio design to foster a more creative environment.
Check out what Bill had to say here: Your Office Design is Killing Teamwork
“What the Hell, Let’s Try It!” – Time for the Next Gen of Integrated Marketing
Lindsay, Stone & Briggs CEO Marsha Lindsay discusses the framework for how to create a successful integrated marketing campaign in Vistage Connect.
Read the full column: “What the Hell, Let’s Try It!” Time for the Next Generation of Integrated…
Lindsay, Stone & Briggs gets Creative with Inc.com
Bill Winchester, the Chief Creative Officer at LSB, was recently quoted in an Inc.com article containing tips on hiring the most creative, innovative individuals.
Check out what Bill had to say here: 10 Tips on Hiring for…
Lindsay, Stone & Briggs CEO Marsha Lindsay Talks Integrated Marketing for Ad Age
Marsha Lindsay wrote an article for Ad Age’s CMO strategy on the difficulties of integrated marketing and listed five key steps for bringing integrated marketing into the 21st century.
LSB Launches New Web Strategy for Saris Cycling Group
MADISON, Wis. – Lindsay, Stone & Briggs (LSB) launched three new, targeted websites for Saris Cycling Group, a Madison-based cycling equipment manufacturer.
LSB worked with Saris to create three distinct websites, each of which appeals to the target for the specific brands which can vary dramatically. Saris’ CycleOps brand (www.cycleops.com), for instance, is targeted to serious bike-enthusiasts and competitors who need tools to measure their training regimens. On the other hand, Saris bike racks (www.saris.com) appeal to a more casual rider and the site has a look and tone appropriate to that audience.
The new sites also offer ecommerce on the full range of Saris and CycleOps products which is an enhancement from past web strategies for the brands.
A third site (www.sariscyclinggroup.com)
Lindsay, Stone & Briggs Hires Associate Media Director
MADISON, Wis. – Lindsay, Stone & Briggs (LSB), a Madison, Wis.-based advertising and public relations agency, added Amy Gunderson as Associate Media Director to its staff.
“We are thrilled to have Amy join the LSB team,” said Marsha Lindsay, CEO of LSB. “Amy comes to LSB with extensive experience developing strategic media plans to revitalize brands and launch new ones in a variety of industries.”
Gunderson’s responsibilities at LSB include identifying and leveraging target demographics and psychological insights to optimize media strategy in addition to clearly identifying which consumer touchpoints will achieve measurable objectives and deliver the maximum ROI.
Prior to joining LSB, Gunderson was an Associate Media Director at Starcom in Chicago, Ill., one of the leading, full-service media communications agencies.