Big Idea: virality

Is Influence Overrated in Your Word of Mouth Campaigns?
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With SXSW just having finished in Austin, TX now is a great time to see what kinds of trends might be emerging from this uber cool conference that has launched the likes of Twitter and Foursquare in the past few years. While there are lots of new shiny things to get excited about, one that caught my eye this past week was the growth and maturity of platforms designed to allow consumers to trade in their value as word of mouth agents for products or brands they purchase and enjoy. Leading the way in this category is a start-up called[.....]

The “Craptacular”“Trucklet” and other Marketing (Ab)uses of Language
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Expressing oneself has just gotten a lot more fun thanks to folks who are tired with the 1,008,000 words in the English language. What’s better: Economics of a Married Couple or “Spousonomics”? A reading of the Wall Street Journal is far more enjoyable when a review of the book that combines economic principles with marriage guidelines bears a title we instantly grasp and appreciate for all its efficiency and meaning: “Spousonomics”.   A reviewer of a cross between a small sports car and minivan, “a Trucklet,” creates a term that compels one to read several thousand more words to discover[.....]