Big Idea: tesco

Why body language matters-especially for brands.
Posted on by

What we learned from Simon Uwins at Brandworks University Walking into a store you may think that you’re not noticing the way products are lined on the shelves, the layout of the aisles or the employees greeting you at the door; but, in the right stores these aspects often are telling a strong, unified and compelling story. In fact, during Lindsay, Stone & Briggs’ Brandworks University 2010 Simon Uwins, CMO of Tesco’s Fresh & Easy Neighborhood Market, pointed out that the way we communicate as human beings is actually quite similar to the way brands communicate with consumers. “Just think[.....]