Big Idea: television

Spot On: KY “Jelly Sandwich”
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Spot on is a new feature of the LSB blog that invites community reaction to advertisements. It is the brainchild of Lee Schmidt and will appear on a monthly basis on these pages. Feel free to continue the conversation started by Lee and Rachel. Lee Schmidt serves as associate creative director and copywriter at LSB. Before beginning his advertising career, Lee was a professional big-wave surfer, zip-line eco tour guide and Hugh Hefner’s personal proofreader. He tweets at @DonDraperCD Rachel Yanofsky is an Assistant Account Executive at LSB. Though originally from Boston, she now prides herself on her cheese-devouring and[.....]

Passive is Massive
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The United Nation’s International Labor Board calculates that workers in the United States put in more working hours than any industrialized country. Bully for us. We also watch the most television per week. Is there a correlation? Just for a second imagine that you’re a welder, or a waitress, or the guy who runs the whey machine at the cheese factory and you just got off work and walked in the door of your house. You grab a beer, sit down on the sofa and do what? Grab your computer and check  your mutual fund? Check Wikipedia for an obscure[.....]