Now Hiring: Creative Technologist
In advertising we’ve often mistaken creative technologist for someone who designs websites and also doesn’t mind doing a little coding. Or a writer who can fix your computer. But the real job description is something that is so much more. The confluence of unfettered creativity and the technology to make it happen is rare. The two things seem to live at odds in most people’s brains and being good at one (like coding) often is at the expense of the other (like kinetic movement). Ask most art directors about algebra and you’ll get the idea. I was surfing and I[.....]
What Comes After the QR Code?
Yes. It’s another shiny and pretty toy…. So the next shiny object is here and has been here for a while. At least this time, nobody is pitching you a $100,000 “deal” to sell you on mobile web, apps and SEO. A QR code is quick, cheap and as a designer likely pointed out to you already at some point, it’s an ugly blob of cubes that we can barely modify. (Actually we can modify them up to 30% due to built-in deterioration logic). Yes, they are a useful tool, but yet again we might be focusing on the shiny[.....]
How Branding Can Position an Entire City in the Global Competition for Jobs.
This blog entry originally appeared at In Business on January 4th 2011. As a place to start and grow a business and family, Madison is a good place to be. The city’s many kudos are well deserved. But the community’s self-concept as exceptionally intelligent and creative is starting to raise significant questions in the minds of many: Is it making us averse to change out of fear we’ll lose the great quality of life we already have? Is it blinding us to how other communities are innovating faster, and more boldly than we are? Is it making us overconfident that[.....]
The First and Last Best Practice for Business Success in 2011
If the entire Marketplace section of the January 4th Wall Street Journal is an indication of what’s in store for businesses for 2011, then investors might be in for a disappointing year. Brand name after brand reports it is stalled: Motorola, Borders, Chrysler, MySpace, Nokia, Yahoo, J&J, Kodak. Yet the turnaround strategies execs are cite are, I believe, destined to produce disappointing results: more and new gizmos, faster technology, finer segmentation of markets, cash infusions, leaner operations. What they’re missing is the first and foremost best practice of business success, having a meaningful role to play in the lives of[.....]
Tied to the Tube.
TV viewership at an all-time high To paraphrase Mark Twain, reports of television’s death have been greatly exaggerated. The Nielsen Company reports that American television viewers have hit an all time high of 151 hours a month watching TV. Those who watched online videos added another three hours a month and those with video-equipped mobile devices watched almost four hours of video each month that way. The numbers were part of Nielsen’s 3-screen report and covered the last quarter of 2008. According to the report, this is actually part of a long-term trend they’ve been seeing. Last year’s figures for[.....]
Technology is a Tool not a Talisman
It’s easy to get excited about all the new technology available. I wish I could count the number of times I’ve heard “WOW, we can do that?” And the new analytics! Who knew? But, too often what gets lost in the techno thrill is … people. When we start with technology it’s like starting with a hammer – everything looks like a nail. We need to begin with people and with what we want to have happen. So, before we jump into monitoring thousands of blogs, forums, videos and Tweets we need to ask, why? That is, what attitudes and[.....]