Lindsay, Stone & Briggs CEO Marsha Lindsay Discusses How to Successfully Launch a New Product
Lindsay, Stone & Briggs CEO Marsha Lindsay wrote a column for Fast Company’s Expert Blog series titled “8 Ways To Ensure Your New-Product Launch Succeeds.” The article explores eight steps any company can follow to increase their odds of growth and transformation through a new product launch.
Is Your Brand Training to Win or Just Happy to Compete?
Why is it that a lot of brands seem to lack the drive to compete? Marketing departments that are run by people who will kill you at racquetball, trounce you in a 5K or dunk over you in a game of basketball become shrinking violets when faced with a rival brand. Marketing decisions that should literally take minutes, instead take months, bogged down in research and discombobulated decision-making. The “run-it-up-the-flagpole” culture that exists in America today has created a sort of corporate genetic mutation. Brands that should be lithe and agile, instead have mutated into weak-muscled, milquetoasts and are in[.....]
Can We Rethink the Title “Social Media Strategist” Yet?
What’s behind the shine? It took a while. A lot of soapbox discussions and rants on the part of many in the digital and integrated marketing community. But finally the industry is seeing the light. As slowly as it frequently does when shiny new objects are blinding our vision. The chrome finish of social media is starting to rub off and as the actual tool itself emerges, it is becoming obvious how ridiculous the obsession with social media as a strategy was becoming. Does your car have a “Chief Bumper Strategist”? Just as your neighborhood car shop doesn’t have a “chief wheel mechanic”[.....]
Technology is a Tool not a Talisman
It’s easy to get excited about all the new technology available. I wish I could count the number of times I’ve heard “WOW, we can do that?” And the new analytics! Who knew? But, too often what gets lost in the techno thrill is … people. When we start with technology it’s like starting with a hammer – everything looks like a nail. We need to begin with people and with what we want to have happen. So, before we jump into monitoring thousands of blogs, forums, videos and Tweets we need to ask, why? That is, what attitudes and[.....]