Big Idea: storytelling

Get Lost in the Creative Forest
Posted on by

Why getting lost in the creative forest is a good thing When asked where they got an idea, most creative people will think for a minute and say, “It just came to me.” Which is exactly what happened, right after they’d spent some serious time lost in what I’ll call “The Creative Forest.” Great creative follows a process but it isn’t and never will be a linear process. Why? Because the very definition of creativity is taking two unrelated things and putting them together in an unexpected way. Truth be told, for most creatives the process probably started several years[.....]