Lindsay, Stone & Briggs’ Todd LaBeau quoted on Yahoo! ad blog
On August 13, Yahoo’s! Ad Blog “Water Cooler Talk” featured commentary from LSB’s Todd LaBeau in a post titled “The London Olympics Became the Social Media Games.”
Lindsay, Stone & Briggs CEO Marsha Lindsay Discusses How to Successfully Launch a New Product
Lindsay, Stone & Briggs CEO Marsha Lindsay wrote a column for Fast Company’s Expert Blog series titled “8 Ways To Ensure Your New-Product Launch Succeeds.” The article explores eight steps any company can follow to increase their odds of growth and transformation through a new product launch.
What brands NEED to do to make the switch to Timeline
By now, we have all heard that Facebook is forcing all brand pages to use the new Timeline format by March 30th. Since the deadline is quickly approaching, what do we really NEED to do to make the change seamless? Below are some highlights. For the full story download our whitepaper. First things first, there are no more landing pages to prompt users to “Like” your brand. Therefore, it is important you use the real estate you have to the fullest. There is a new space called the cover photo. You will want to use the cover photo to put[.....]
Pinterest for Brands
By now you have heard the news that Pinterest is among the fastest growing social media sites in history. It has an average of 1.3 million users every day who (according to sources like Comscore, Techcrunch and Modea) spend on average of 15+ minutes on the site. You have no doubt also heard how it sends more referral traffic than Google+, LinkedIn and YouTube combined. For some sites, like Cooking Light, Pinterest drives three times the amount of traffic than Facebook. It’s visual, exciting, slightly addictive, and if you’re a brand, it’s an opportunity. For those who are considering joining[.....]
What Social Media Analytics Do You Need to Know to Make Better Marketing Decisions?
When it comes to social media metrics, there are so many things you CAN measure that creating meaningful metrics for your social media program can be overwhelming. The key is to focus on the important metrics that get you to your goal. Avinash Kaushik, the analytics guru, detailed his thoughts on this subject a few months ago, but we think most concrete social media programs should measure these three big areas to determine the success of your social media efforts. Conversation Rate Engagement in social media measures how the public interacts with a brand or product’s social media presence. This[.....]
Can We Rethink the Title “Social Media Strategist” Yet?
What’s behind the shine? It took a while. A lot of soapbox discussions and rants on the part of many in the digital and integrated marketing community. But finally the industry is seeing the light. As slowly as it frequently does when shiny new objects are blinding our vision. The chrome finish of social media is starting to rub off and as the actual tool itself emerges, it is becoming obvious how ridiculous the obsession with social media as a strategy was becoming. Does your car have a “Chief Bumper Strategist”? Just as your neighborhood car shop doesn’t have a “chief wheel mechanic”[.....]
Without Passion, Social Media is just Noise.
What connects us? Social networking is taking over the world. I keep track of my kids who are scattered around the world on Facebook; the same with my brother and sisters and their kids; with old friends, too. Why are these people in my network? Because I have an emotional connection with them. We have shared experiences and, while our politics and walk of life may vary, we are emotionally attached. When one does something special, it gets passed around to all their friends and family. Recently one of my daughters participated in a protest in our state capitol. She[.....]
Should advertising be…
Ever notice those stores at the mall that are “Just Socks” or “Just Calendars” and low and behold, you go in there and it is really just socks or just calendars? While that might be a great strategy for kiosks at a mall, the advertising world also seems to be going this way. There’s “Just Interactive,” “Just Social Media” and “Just Guerilla.” This all works if there’s someone watching over the whole thing, but somehow campaigns that are created piecemeal often are missing an overall idea. You can’t work in this business effectively anymore without seeing the big picture. Interactive[.....]