Big Idea: ROI

What Social Media Analytics Do You Need to Know to Make Better Marketing Decisions?
Posted on by

When it comes to social media metrics, there are so many things you CAN measure that creating meaningful metrics for your social media program can be overwhelming. The key is to focus on the important metrics that get you to your goal. Avinash Kaushik, the analytics guru, detailed his thoughts on this subject a few months ago, but we think most concrete social media programs should measure these three big areas to determine the success of your social media efforts. Conversation Rate Engagement in social media measures how the public interacts with a brand or product’s social media presence. This[.....]

Can We Rethink the Title “Social Media Strategist” Yet?
Posted on by

What’s behind the shine? It took a while. A lot of soapbox discussions and rants on the part of many in the digital and integrated marketing community. But finally the industry is seeing the light. As slowly as it frequently does when shiny new objects are blinding our vision. The chrome finish of social media is starting to rub off and as the actual tool itself emerges, it is becoming obvious how ridiculous the obsession with social media as a strategy was becoming. Does your car have a “Chief Bumper Strategist”? Just as your neighborhood car shop doesn’t have a “chief wheel mechanic”[.....]