Big Idea: Public Relations

Lindsay, Stone & Briggs Takes Home Three Public Relations Awards
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MADISON, Wis. – The Public Relations Society of America-Madison Chapter held their 10th annual Alchemy Awards on October 20, 2011, and presented Lindsay, Stone & Briggs (LSB) with one award of excellence and two awards of merit for its public relations work. The excellence award was given in the media relations category for work done for Michael Best & Friedrich. LSB’s campaign for Michael Best resulted in 17.4 million media impressions – over a 300% increase from the previous year. LSB won a merit award in the integrated communications category for work done for Jewelers Mutual, a jewelry insurance company[.....]

Lindsay, Stone & Briggs Hires Associate Media Director
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MADISON, Wis. – Lindsay, Stone & Briggs (LSB), a Madison, Wis.-based advertising and public relations agency, added Amy Gunderson as Associate Media Director to its staff. “We are thrilled to have Amy join the LSB team,” said Marsha Lindsay, CEO of LSB. “Amy comes to LSB with extensive experience developing strategic media plans to revitalize brands and launch new ones in a variety of industries.” Gunderson’s responsibilities at LSB include identifying and leveraging target demographics and psychological insights to optimize media strategy in addition to clearly identifying which consumer touchpoints will achieve measurable objectives and deliver the maximum ROI. Prior[.....]