Big Idea: pr
Lindsay, Stone & Briggs’ Amy Rohn commentary featured on Yahoo! blog
On September 13, Yahoo! Ad Blog, Water Cooler Talk, featured Amy Rohn’s commentary in a post titled “Moms are the ‘It’ Demographic, but Misunderstood.”
Do you have a back-up plan for success?
What’s your back up plan? Not a back-up plan for when everything goes South, but a back-up plan for success? We heard this question on a recent road trip the LSB PR team recently took to Green Bay to hear Peter Shankman speak at a meeting. If you don’t know of Peter, his background is in PR and he has become a social media expert and entrepreneur. He is a compelling speaker with a smart common-sense approach to social media and marketing and I recommend that you go hear him speak if you get the opportunity. I was struck by[.....]
Critics and Creators
There’s been a lot of hoopla lately around Wisconsin with the introduction of a new tagline for the State. The tagline, Live Like You Mean It, has met with the kind of reception usually reserved for people coming from Illinois in Hummers. In the interest of full disclosure, we didn’t create this tagline. The interesting thing about the hoopla isn’t the grumbling and pessimism around it. I expect that from almost any tagline. After all, how many of us in this business have presented a tagline to a client only to have it die a fiery death? The thing is,[.....]