Privacy: Now Impossible? Thus Irrelevant?
Dateline: February 2010. International think tank in Zurich. Debate: What is the future of marketing given the impact of data that comes from social networks as people share more and more about themselves with friends, strangers and companies? Hmmm: The founder of Facebook has just said that in the age of the Internet, privacy is “no longer a social norm.” People may not want to hear that, but given the overwhelming presence of data, easily and often inadvertently produced in our digital age, it seems new generations can’t help but evolve and accept this. After all, each of us is[.....]
Getting your Target to Spend More
Many experts agree that while the economy may have bottomed out it’s going to take a while for consumers to start spending again. Which makes the topic of LSB’s 20th annual Brandworks University (May 24 – 26, mark your calendars now!) all the more compelling and timely. The 2010 Brandworks will focus on getting folks to open their wallets and spend more using the latest insights and techniques from behavioral economics and consumer psychology. This is how Marhsa Lindsay sums it up, “In an effort to get their target to spend again and again, many marketers see computer-enhanced statistical analyses[.....]