Big Idea: mobile web

What Comes After the QR Code?
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Yes. It’s another shiny and pretty toy…. So the next shiny object is here and has been here for a while. At least this time, nobody is pitching you a $100,000 “deal” to sell you on mobile web, apps and SEO. A QR code is quick, cheap and as a designer likely pointed out to you already at some point, it’s an ugly blob of cubes that we can barely modify. (Actually we can modify them up to 30% due to built-in deterioration logic). Yes, they are a useful tool, but yet again we might be focusing on the shiny[.....]

Who Wins the Battle between Mobile Apps and the Mobile Web?
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After a run on mobile apps since the launch of the iPhone, iPad and Android, everyone seemingly needed an app. Everything from Angry Birds to simple re-use of printed brochures for car companies just had to be added to the App Stores to be on the cutting edge. But a crossroads emerges for brands and content developers with mobile web now allowing all the functions that an app would, without taking consumers backwards 15 years and requiring them to install software on their devices just to see your content. 95 % of apps are functionally dead after 3 weeks While[.....]