Big Idea: Marsha Lindsay
LINDSAY, STONE & BRIGGS CEO MARSHA LINDSAY DISCUSSES THE NEED FOR MARKETING SPEED
Lindsay, Stone & Briggs CEO Marsha Lindsay wrote a column for Forbes’ CMO Network titled “The Need For Marketing Speed.” The article explains that the definition of success behind which your entire team must now be aligned is operating, innovating, engaging and reacting to the marketplace faster than your competition.
The “Craptacular”“Trucklet” and other Marketing (Ab)uses of Language
Expressing oneself has just gotten a lot more fun thanks to folks who are tired with the 1,008,000 words in the English language. What’s better: Economics of a Married Couple or “Spousonomics”? A reading of the Wall Street Journal is far more enjoyable when a review of the book that combines economic principles with marriage guidelines bears a title we instantly grasp and appreciate for all its efficiency and meaning: “Spousonomics”. A reviewer of a cross between a small sports car and minivan, “a Trucklet,” creates a term that compels one to read several thousand more words to discover[.....]
Brandworks 2011
On the heels of Lindsay, Stone & Briggs’ 20th annual Brandworks University, we are pleased to announce the topic for the 2011 Brandworks, (May 24-25th, 2011): “Media Mix and Agency Match” The conference will address include: How to develop a media mix strategy now that touchpoints have exploded? Since media mix can drive agency mix, how does a marketer determine, align and integrate what is now an explosion of service providers? What does it really take to achieve ‘integration” of media, agencies and brand strategy? Is it even possible or realistic? What are the best and most realistic ways a[.....]
Privacy: Now Impossible? Thus Irrelevant?
Dateline: February 2010. International think tank in Zurich. Debate: What is the future of marketing given the impact of data that comes from social networks as people share more and more about themselves with friends, strangers and companies? Hmmm: The founder of Facebook has just said that in the age of the Internet, privacy is “no longer a social norm.” People may not want to hear that, but given the overwhelming presence of data, easily and often inadvertently produced in our digital age, it seems new generations can’t help but evolve and accept this. After all, each of us is[.....]
How to Communicate in a Conversation Economy
The following article was originally published on AdAge.com on October 27, 2009. MARKETING COMMUNICATIONS STRATEGY FOR A CONVERSATION ECONOMY By Marsha Lindsay, CEO, Lindsay, Stone & Briggs What does the worldwide, technologically enabled drive for conversations mean for marketers? It means you’re no longer marketing products or services; you’re marketing conversations. It means marketing communication planning should be driven by a conversation strategy. The right conversation strategy answers two big questions: What meaningful content will attract sufficient conversations with the right people? And, how will you jumpstart conversations and keep them alive? When people are starved for time and already[.....]
