Big Idea: listening

Social Media Monitoring Might Finally Grow Up
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Here it is. We all knew that they can not last for long on their own. Radian 6 has been sold off to the CRM giant Salesforce. With everyone from OpinionLab on the research side to Omniture on the analytics side trying to grab a piece of the social media monitoring business, it was a matter of time. But this is not just a case of a big company eating up small growing firms for the sake of their current and future profits. There is a much bigger opportunity just below the surface and I am willing to bet Salesforce knows[.....]

Be a Chief Conversation Officer
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Brandworks Bits One of the amazing things about working at LSB is the opportunity each year to attend Brandworks University and learn from some of the best minds in marketing.  The 2009 conference in June of this year was no exception.  The conference focused on jumpstarting sales and ROI in the Conversation Economy.  While there is no replacement for being at the conference itself, we will endeavor to share some of the learnings with you via this blog over the next few weeks as we do our best to summarize the remarks of the faculty.  In addition, a detailed whitepaper[.....]