Big Idea: insights
Is Persuasion Psychology the Key to Growth?
A Wall Street analyst recently lamented that “flat” is the new normal. And it’s not just analysts who note it will take a minimum of three years of growth in GDP like that of Q4 ‘09 to even get us back to where we were in production and employment years ago. Consumers know it too. As a result, they’ve adopted a set of new behaviors of which spending is not one of them. But since growth is the objective of every CEO and shareholder, finding a way to grow is critical for every marketer who wants to hold on to[.....]
Insight Driven Marketing
Hey, check out LSB’s new work for Monroe Clinic, a healthcare provider just south of us. Using our archetypal approach, we discovered that Monroe Clinic was a “sage” brand and that what really set them apart was that they really understood the unique health needs of their rural population as opposed to providers in nearby metro areas. In short, “They know the territory.”
Getting your Target to Spend More
Many experts agree that while the economy may have bottomed out it’s going to take a while for consumers to start spending again. Which makes the topic of LSB’s 20th annual Brandworks University (May 24 – 26, mark your calendars now!) all the more compelling and timely. The 2010 Brandworks will focus on getting folks to open their wallets and spend more using the latest insights and techniques from behavioral economics and consumer psychology. This is how Marhsa Lindsay sums it up, “In an effort to get their target to spend again and again, many marketers see computer-enhanced statistical analyses[.....]
Get Lost in the Creative Forest
Why getting lost in the creative forest is a good thing When asked where they got an idea, most creative people will think for a minute and say, “It just came to me.” Which is exactly what happened, right after they’d spent some serious time lost in what I’ll call “The Creative Forest.” Great creative follows a process but it isn’t and never will be a linear process. Why? Because the very definition of creativity is taking two unrelated things and putting them together in an unexpected way. Truth be told, for most creatives the process probably started several years[.....]
Technology is a Tool not a Talisman
It’s easy to get excited about all the new technology available. I wish I could count the number of times I’ve heard “WOW, we can do that?” And the new analytics! Who knew? But, too often what gets lost in the techno thrill is … people. When we start with technology it’s like starting with a hammer – everything looks like a nail. We need to begin with people and with what we want to have happen. So, before we jump into monitoring thousands of blogs, forums, videos and Tweets we need to ask, why? That is, what attitudes and[.....]