Big Idea: facebook

Lindsay, Stone & Briggs’ Todd LaBeau pens blog post for MediaPost
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LSB Director of Interactive Todd LaBeau wrote a blog post titled Rethinking F-Commerce – The Real Value of Facebook for Your Bottom Line for MediaPost’s “The Future of Media” blog.

Lindsay, Stone & Briggs’ Todd LaBeau provides commentary for E-Commerce Times
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LSB’s Todd LaBeau was quoted in a June 6 article of E-Commerce Times titled “Facebook Users Aren’t There to Shop Around.“

Lindsay, Stone & Briggs CEO Marsha Lindsay Discusses How to Successfully Launch a New Product
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Lindsay, Stone & Briggs CEO Marsha Lindsay wrote a column for Fast Company’s Expert Blog series titled “8 Ways To Ensure Your New-Product Launch Succeeds.” The article explores eight steps any company can follow to increase their odds of growth and transformation through a new product launch.

What brands NEED to do to make the switch to Timeline
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By now, we have all heard that Facebook is forcing all brand pages to use the new Timeline format by March 30th.  Since the deadline is quickly approaching, what do we really NEED to do to make the change seamless? Below are some highlights. For the full story download our whitepaper. First things first, there are no more landing pages to prompt users to “Like” your brand.  Therefore, it is important you use the real estate you have to the fullest.  There is a new space called the cover photo. You will want to use the cover photo to put[.....]

Privacy: Now Impossible? Thus Irrelevant?
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Dateline: February 2010. International think tank in Zurich. Debate: What is the future of marketing given the impact of data that comes from social networks as people share more and more about themselves with friends, strangers and companies? Hmmm: The founder of Facebook has just said that in the age of the Internet, privacy is “no longer a social norm.” People may not want to hear that, but given the overwhelming presence of data, easily and often inadvertently produced in our digital age, it seems new generations can’t help but evolve and accept this. After all, each of us is[.....]