Big Idea: Digital Strategy

What brands NEED to do to make the switch to Timeline
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By now, we have all heard that Facebook is forcing all brand pages to use the new Timeline format by March 30th.  Since the deadline is quickly approaching, what do we really NEED to do to make the change seamless? Below are some highlights. For the full story download our whitepaper. First things first, there are no more landing pages to prompt users to “Like” your brand.  Therefore, it is important you use the real estate you have to the fullest.  There is a new space called the cover photo. You will want to use the cover photo to put[.....]

Pinterest for Brands
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By now you have heard the news that Pinterest is among the fastest growing social media sites in history. It has an average of 1.3 million users every day who (according to sources like Comscore, Techcrunch and Modea) spend on average of 15+ minutes on the site. You have no doubt also heard how it sends more referral traffic than Google+, LinkedIn and YouTube combined. For some sites, like Cooking Light, Pinterest drives three times the amount of traffic than Facebook. It’s visual, exciting, slightly addictive, and if you’re a brand, it’s an opportunity. For those who are considering joining[.....]