Is Design Thinking Really Dead?

Impatient companies trying to incorporate design thinking into their organizations have become frustrated with the whole process and like children who’ve played with a toy so much they’ve worn down the batteries, they’re pouting and saying, “It doesn’t work.” Here’s the issue, people who don’t fully understand design thinking have made it a “codified process,” effectively pulling the wings off of it. The people I’m speaking of are the corporations looking to capture some of the magic of design thinking. Unfortunately, they don’t seem to be able to do anything without making it a Stage-gate process, attempting to apply straight-line[…..]


To succeed at design thinking, look to the Bible

by Bill Winchester If you’re part of a company that isn’t using design thinking to solve problems, well, sorry to be blunt but you’re behind the curve. WHAT IS DESIGN THINKING? Design thinking, for the uninitiated, is a process that uses the tenets of the design process and applies them to other problems. Part of the reason for this is that great design has become a major player in just about everything involving the consumer experience. Product design, web design, package design, store design have all taken on extreme importance in the race to become differentiated and memorable. Smart companies[…..]