Big Idea: data
How Branding Can Position an Entire City in the Global Competition for Jobs.
This blog entry originally appeared at In Business on January 4th 2011. As a place to start and grow a business and family, Madison is a good place to be. The city’s many kudos are well deserved. But the community’s self-concept as exceptionally intelligent and creative is starting to raise significant questions in the minds of many: Is it making us averse to change out of fear we’ll lose the great quality of life we already have? Is it blinding us to how other communities are innovating faster, and more boldly than we are? Is it making us overconfident that[.....]
Why you don’t drink Coke out of a sink and why you should always order first in a restaurant.
What we learned from Dan Ariely at LSB’s Brandworks University A purchase may seem like a relatively easy concept. But as noted behavioral economist Dan Ariely told attendees at Lindsay Stone & Briggs’ Bandworks University 2010 there is a lot more going on in the mind of the purchaser than a simple cash for goods or services transaction. And, according to Ariely, we, as marketers, should think about certain human weaknesses, namely a lack of self control, and create mechanisms to help people make better purchase decisions. When it comes to self control, Ariely talked about consumers overemphasizing the present[.....]
Privacy: Now Impossible? Thus Irrelevant?
Dateline: February 2010. International think tank in Zurich. Debate: What is the future of marketing given the impact of data that comes from social networks as people share more and more about themselves with friends, strangers and companies? Hmmm: The founder of Facebook has just said that in the age of the Internet, privacy is “no longer a social norm.” People may not want to hear that, but given the overwhelming presence of data, easily and often inadvertently produced in our digital age, it seems new generations can’t help but evolve and accept this. After all, each of us is[.....]
Getting your Target to Spend More
Many experts agree that while the economy may have bottomed out it’s going to take a while for consumers to start spending again. Which makes the topic of LSB’s 20th annual Brandworks University (May 24 – 26, mark your calendars now!) all the more compelling and timely. The 2010 Brandworks will focus on getting folks to open their wallets and spend more using the latest insights and techniques from behavioral economics and consumer psychology. This is how Marhsa Lindsay sums it up, “In an effort to get their target to spend again and again, many marketers see computer-enhanced statistical analyses[.....]
