Big Idea: customer

The First and Last Best Practice for Business Success in 2011
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If the entire Marketplace section of the January 4th Wall Street Journal is an indication of what’s in store for businesses for 2011, then investors might be in for a disappointing year. Brand name after brand reports it is stalled: Motorola, Borders, Chrysler, MySpace, Nokia, Yahoo, J&J, Kodak. Yet the turnaround strategies execs are cite are, I believe, destined to produce disappointing results: more and new gizmos, faster technology, finer segmentation of markets, cash infusions, leaner operations. What they’re missing is the first and foremost best practice of business success, having a meaningful role to play in the lives of[.....]

Tips for Conversational Success
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Brandworks University® 2009 In this 4th installment of summaries of LSB’s Brandworks University 2009, we introduce Charlene Li, co-author of Groundswell, formerly of Forrester Research.  Li offers tips and strategies for leveraging and measuring the conversation economy to jumpstart results in your organization. AR Profile of the Conversationalists Success Strategies for Tapping into Conversations and Transforming Your Company’s Marketing Charlene Li, Co-author, Groundswell: Winning in a world transformed by social technologies If you think social networking media like Twitter, Facebook or YouTube are all about the technology, you’re asking the wrong kind of question, says Charlene Li who co-authored of the best[.....]

How to Inspire Customers to Jumpstart Conversations on Your Behalf
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Brandworks University® 2009 In the second in a series of blog posts recapping presentations from LSB’s Brandworks University 2009, we review how Nike’s Global Director of Brand Connections, Stefan Olander is jumpstarting conversations with brand fanatics worldwide. AR How to Inspire Customers to Jumpstart Conversations on Your Behalf Make no mistake. Stefan Olander, Nike’s Global Director, Brand Connections, loves the Nike brand and thinks the shoes are marvels of technology. But even he admits that “In the past, the product was the end point of the customer experience, now it is just the beginning.” Thanks to social networking media, Nike[.....]