You’re Creative, I’m Creative, Now Let’s Get To Work.
I think everyone is getting sick of the us vs them argument. The fact is, ideas can come from anywhere. Creative isn’t the sole domain of the creative department. An idea is an idea whether it comes from ones and zeros or it comes on a scrap of a paper napkin. Rein Inamoto’s definition is, Idea= Emotion x Function. And his article in Fast Company is causing all kinds of fuss. But that’s always been the formula for great advertising. Here’s what I think is a little better definition: An idea is taking two previously unrelated things and creating something[.....]
Now Hiring: Creative Technologist
In advertising we’ve often mistaken creative technologist for someone who designs websites and also doesn’t mind doing a little coding. Or a writer who can fix your computer. But the real job description is something that is so much more. The confluence of unfettered creativity and the technology to make it happen is rare. The two things seem to live at odds in most people’s brains and being good at one (like coding) often is at the expense of the other (like kinetic movement). Ask most art directors about algebra and you’ll get the idea. I was surfing and I[.....]